Press Release プレスリリース
2016.7.22
The J.League, DAZN(live sports streaming service provided by Perform Group), and NTT Group will cooperate on the Smart Stadium project, a groundbreaking initiative to promote the advancement of ICT (Information and Communication Technology) in J.League stadiums and club hometowns. The 10-year agreement will begin in 2017 and continue through 2026.
Beginning with the home grounds of J1 League clubs, the Smart Stadium project will seek to establish WiFi access and information services in stadiums throughout Japan. From internet access to new enjoyable new content and services, the ICT initiative will extend the fan experience from the stadium to nearby communities in exciting ways. Clubs and players will be provided with innovative ways to cultivate new fans through this initiative, in turn establishing deeper connections with their local regions.
Steps toward “Smart Stadium” implementation:
(1) Offering a new way to enjoy the match through innovative technologies
By being able to see live stats or view instant replays of goals, fans will be able to enjoy the J.League in more ways than ever with an improved match day experience. Video services and match/player information will be delivered to smartphone and tablet devices, offering a new way to watch the match whether inside or outside the stadium.
(2) Using sports to stimulate local economies via digital marketing
New fans will be attracted to the J.League via marketing opportunities outside of the stadium provided through smartphones, tablets, and digital signage. Additionally, the Smart Stadium project will work with communities, businesses, and tourist attractions in order to mutually refer customers as well as encourage fans to support local industry and trade.
■2017-2026 “Smart Stadium Project” Cooperative Agreement Outline
Contracted Parties | JAPAN PROFESSIONAL FOOTBALL LEAGUE (J.League) , Perform Investment Japan KK, NTT Group |
Contract Period | From the 2017 through 2026 seasons (10 years) |
Participating Venues | Home stadiums of J1 League clubs* Project to begin in 2017 |