J.LEAGUE FUROSHIKI is a digital asset hub that consolidates all digital assets that J.LEAGUE holds the copyrights to, including official game footage, and manages their production, editing, supply, and distribution centrally. J.LEAGUE uses this hub to provide official game footage to domestic and international rights holders, such as DAZN, and to national TV stations for news purposes.
In 2024, we introduced a new archiving system function in J.LEAGUE FUROSHIKI.

Details can be found on this site.

J.LEAGUE is building an original system to ensure that match content is quickly covered by national and international media. Until 2023, dedicated news distribution lines and terminals were installed at each TV station to deliver images within an hour of the end of the match. However, there were problems, such as the high cost of setting up dedicated lines and terminals, the fact that only match footage from specific clubs pre-selected by each media was delivered, and the fact that previews were not available and content could not be checked until it was delivered.

To address these issues, construction of a new cloud-based archiving system began in 2024. The infrastructure was changed to one where match footage is captured in real time and each TV station retrieves match footage from the cloud. This eliminated the need for each TV station to install dedicated lines and terminals. In addition, all matches, not just those of specific clubs, can now be downloaded in near real time, and the necessary material can be obtained after checking the footage before downloading.

In addition, event data (goals, shots, crosses, etc.) is tagged on the footage, creating an environment where users can instantly access the scene they need.

J.LEAGUE has archived a total of more than 20,000 matches from the inaugural season in 1993 to the present day and all of this footage was also incorporated into the J.LEAGUE archive. The new system will allow preview, search and download of the archived footage, creating a user-friendly environment for partners, media, and clubs.