J.LEAGUE is promoting a wide range of activities in the clubs’ hometowns in line with our mission “To foster the development of Japan’s sporting culture, to assist in the healthy mental and physical growth of Japanese people” and the J.LEAGUE 100 YEAR VISION “Make Japan happier through sports.”

As natural disasters caused by climate change intensify and their impact on football and sport becomes more pronounced, J.LEAGUE is working with J.Clubs to bridge football and sport with future generations and to promote the sustainability of vibrant hometowns. In their respective hometowns, the 60 J.Clubs aim to work with diverse stakeholders in the community to solve social issues in areas such as climate action, children, senior citizens, and people with disabilities. We also use the “SHAREN!” framework, which leverages the unique position of J.Clubs in local communities as regional hubs to solve common social problems through collaboration with three or more parties.
J.LEAGUE has reorganised its sustainability efforts under the frameworks of “Fostering Regional Community,” “Towards an Inclusive Society,“ and “Climate Action,” and is promoting them through initiatives from all 60 J.LEAGUE clubs.

J.LEAGUE believes that the themes of climate action, inclusive society, and fostering regional communities are interlinked, and that advancing activities in any one of these areas will generate and reinforce a virtuous circle in the others.
For example, through initiatives such as the “Be supporters!” project implemented in collaboration with Suntory Wellness, which aims to encourage people who are often “supported” in their daily lives, such as senior citizens in retirement homes and people with dementia, to become “supporters” by cheering on their local J.LEAGUE club, and football tournaments aimed at deepening ties between companies, schools, and foreign residents in the local community, J.LEAGUE aims to realise an “inclusive society”: a local community where, through football and sport, all people are respected and free to be who they are. At the same time, such opportunities for a wide range of people living in a particular area, including senior citizens and foreigners, to connect through local activities will help to build face-to-face relationships within the neighbourhood, further fostering the regional community.

In order to realise such a society, we will work together with local communities in each of the 60 J.Clubs’ hometowns to achieve regional revitalisation, using the “SHAREN!” approach to solving social issues in the aforementioned themes through cooperation among the three parties, including local stakeholders. The revitalisation of a region is a source of energy and inspiration for its people. We will continue to promote initiatives aiming at generating such virtuous circles in each of J.Clubs’ hometowns and developing them in a sustainable manner together with the local communities.