J.League Signs Regional Partner Agreement with Baacon Inc. (LikeJapan) for Hong Kong

J.League has announced the Regional Partnership agreement with Baacon Inc. (LikeJapan) for Hong Kong - Headquarters; Chuo-ku, Tokyo, CEO; Paco Leung.

The agreement is the first regional partnership for J.League, since the Regional Partnership category has just been established July 2026.

■ Background

J.League is focusing on inbound tourism, as foreign visitors attend to watch the matches in new initiative of global business.

To prioritize Hong Kong, because following reasons:
- The largest number of foreign visitors to attend J.League matches
- Tourism accessibility as numerous direct flights
 and more.

Meanwhile, Baacon Inc. is based in both Hong Kong and Japan, wielding significant influence in Hong Kong as the operator of "LikeJapan"- a digital media platform promoting Japanese trends and tourism contents.
J.League has signed the agreement for expand exposure and deliver beloved contents in Hong Kong with Baacon Inc. and will release EC mall in Hong Kong.
J.League aims not only expanding exposure and cause the match visitors, but also new business development opportunities by EC/ Merchandising and constructing “Best practice” in global business from the partnership.
 

■ Key Initiatives

• Creating opportunities for “LikeJapan” to promote J.League and J.Clubs
• Collaborating on promotional events in Hong Kong
• Collaborating on EC business in Hong Kong
   

■ Comment from Baacon Inc.

“"LikeJapan" will deliver more useful and attractive information through close collaboration with J.League. Furthermore, we will work together for Hong Kong people experience and feel close to J.League. Through the collaboration, we will provide opportunities for Hong Kong people to find each J.Clubs hometown hidden attractions, not only passionate match watching experience.”

■ About “LikeJapan”

“LikeJapan” is a digital media platform that provides diverse inbound marketing solutions, featuring articles, video contents, and coupons for travelers to Japan, while collaborating with the Japanese government, tourism boards, and enterprises.

• Website: http://www.likejapan.com/
• X (formerly Twitter): https://twitter.com/likejapanhk
• Instagram: https://www.instagram.com/like.japan/
• Facebook: https://www.facebook.com/likejpn/

■ Company Profile

• Company Name: Baacon Inc.
• Address: Kabutocho Daiichi Heiwa Bldg. 405, 5-1 Nihonbashi-Kabutocho, Chuo-ku
• CEO: Paco Leung
• Business: Inbound tourism strategy consulting
• Website:  https://www.baacon.co.jp/